A salon is so much more than a location for getting a haircut: it’s a place where clients want to receive trusted and expert advice to elevate their hair. Your stylists are the biggest part of that of course, but products play a huge role in the salon experience as well.
Work through these 5 suggestions to see if the products you have are right for your salon studio suite.
Is It Worth the Price?
The first thing you need to consider when evaluating salon products is whether or not it is worth the price. There are salon-quality products available at a wide range of price points, so it’s important to find something that fits your salon’s budget. Keep in mind, though, that cheaper doesn’t always mean better.
In many cases, salon products that cost a bit more are worth the investment because they will last longer, perform better, and provide clients with a better overall experience.
Would You Recommend It?
If you wouldn’t keep it on your shower shelf, your clients probably don’t want it either. You’re the gatekeeper for what goes in your salon, so only stock the products that you would personally recommend to a friend. This is a great way to ensure that the products in your salon are of the highest quality and meet your client’s needs.
Is it Necessary for the Client’s Maintenance?
Not every product is going to be right for every client, which is why it’s important to have a variety of options available. When evaluating products for your salon studio suite, consider whether or not they are necessary for the client’s maintenance. If a product isn’t going to help your clients achieve their desired results, it’s probably not worth stocking in your salon.
On the flip side, we recommend that you avoid pricier products that require a lot of work on the client’s end. The expensive hair treatment that requires special equipment and daily upkeep is probably not the best use of your salon’s time and resources.
What’s the User Experience Like?
When you’re using a product, does it feel good? Does it have a pleasant scent? Is the packaging easy to use? These are all important factors to consider when evaluating salon products, as they will impact the client’s experience.
Salon products can have a significant environmental impact, from the manufacturing process to the way they’re disposed of. When evaluating salon products, be sure to consider the environmental impact of each option. Some products are more environmentally friendly than others, so it’s important to choose wisely.
In addition, be sure to educate your clients about the importance of environmentally friendly salon products. Many people don’t realize that their everyday beauty choices can have a big impact on the environment. Your clients will definitely appreciate your commitment to being eco-friendly.
Is it Right for Your Target Audience?
Not all salon products are created equal, which is why it’s important to choose wisely based on your target audience. If you cater to a more mature clientele, for example, you might want to focus on products that are designed to meet the needs of aging hair. On the other hand, if you have a lot of clients with color-treated hair, you’ll want to make sure you have products that are specifically designed for that.
The bottom line is that you need to evaluate salon products based on what your clients need, and not because you saw a great video of it online (even though let’s face it, a TikTok video can convince us to do basically anything).
A Perfect Salon Without the Hassle with Indie Studio Suites
Starting your salon from scratch can be really intimidating. You need to find the right salon space, furnish it, and stock it with all of the necessary salon products.
Indie Studio Suites can take care of all of that for you. We provide salon professionals with everything they need to get their business up and running, from the best products to a fully-prepped salon studio suite.
When you’re ready for a beautiful space to start building your business, come talk to us at Indie Salon Suites. You’re sure to fall in love with our salon suites, and we can’t wait to help you grow your clientele!