When it comes to running successful hair salons in Utah, understanding what clients truly value makes all the difference. Whether you’re looking to attract new customers or retain loyal ones, knowing their preferences helps you stand out in a competitive market.
In this blog, we’ll explore five key qualities that Utah salon clients are seeking so you can create an experience that keeps them coming back time and time again.
What Is the Market Like for Hair Salons in Utah?
The Utah salon industry is booming, with 15,322 businesses throughout the state and a predicted market size of over $800 million in the next five years, as reported by IBISWorld.
The industry is also facing some big changes with recent updates to licensing requirements: Apprenticeship hours, which are already lower than most requirements throughout the US and used to be higher than required school hours, are now equal to school educational hours. This change means that expertise and experience will become even more valuable in your salon.
What Are Clients Looking for in Hair Salons in Utah?
As the salon market in Utah continues to grow and become more concentrated, current and aspiring salon owners will need to cater to their audience well in order to stand out. Here are a few things that Utah consumers are looking for that can help you create a salon experience they’ll love.
Expertise
Clients value salons with a well-trained, educated team that can deliver top-notch results—this has become especially relevant with the new licensing requirements. Teach your stylists to listen carefully to what clients want while offering guidance to help them discover the look that suits them best.
Highlighting your team’s skills and certifications on your website and social media is a great way to showcase this expertise. Share before-and-after photos, tutorials, or client transformations to build trust and confidence with current and potential clients.
Excellent Customer Service
Kindness, friendliness, and professionalism go a long way in creating a memorable salon visit. Clients want to feel welcomed and appreciated, from their first interaction when booking an appointment to the moment they leave the chair.
A team that is easy to work with and genuinely cares about the client experience will create strong loyalties—happy clients are likely to come back and tell their friends about you!
Relaxing Atmosphere
The ambiance of a salon can greatly enhance the overall experience. Elements like soothing music, stylish and comfortable decor, and even small touches such as offering beverages can create a welcoming, peaceful vibe. Your team also plays a huge role in creating the right vibe, so encourage your stylists to be positive and set the tone for a truly relaxing visit.
Easy Booking
Convenience is key when it comes to scheduling appointments, so make sure you choose software that’s user-friendly and intuitive. Streamlined booking options that allow clients to see availability and confirm times quickly are always appreciated and can set your business apart from other hair salons in Utah.
Offering clients multiple ways to book, whether it’s online, over the phone, or through a mobile app, can make the process more inclusive to anyone’s preference.
Reliable Hours
Clients look for salons with operating hours that work for their busy schedules. Having flexible, reliable hours and sticking as closely as possible to your schedule (without long wait times) shows respect for your clients’ time. Staying organized and being punctual will keep your appointments running smoothly and leave a positive impression.
How Can Indie Help Me Create the Perfect Salon for My Customers?
For those looking to open hair salons in Utah or even relocate their current business, Indie Studio Suites offers the ideal setup for building a customer-focused salon:
- Stylish suites that you can customize to your vibe
- Full furnishings and storage space so you can jump right into work
- Complete flexibility over your hours and pricing
Your salon should be your own, and that’s what will keep Utah customers coming back again and again. Indie is here to offer the resources you need to make your unique salon dreams come true. Schedule a tour to see if Indie Suites are right for you.
