The most important part of any esthetician salon is the people who visit it. And it’s absolutely crucial that they keep visiting in order for your business to grow.
Creating a positive, smooth experience for your clients is the best way to attract customers and make them want to come back, so let’s look at some tips for designing the best customer experience at your skincare salon:
Why Do Small Businesses Fail?
Most of us have heard stats like the following: Around 45% of small businesses fail within five years. But we often don’t talk about why they fail. There are a lot of factors that affect a business’s success, but a lack of market research can be one of the biggest culprits, as it can lead to poor business planning, overly quick expansion, and eventually the end of a business.
What Makes a Salon Thrive?
We don’t want you to be one of the 45%, so here are our top tips for helping your clients come back time and time again. The following ideas can help guide your research and make sure you’re prepared to run a thriving skincare salon.
1. Know Your Target Clientele
Before you do anything else, decide what kinds of clients you hope to serve. Who would benefit most from your services? What kinds of people would be most interested in your salon?
Once you’ve narrowed down your potential clients, strategize accordingly. Tailor your services, marketing, style, website, and everything you can to help your target clientele find and frequent your skincare salon.
2. Build a Memorable Brand
Design a classy logo; choose colors to incorporate into your decor, business cards, website, etc. Decide what you want your skincare salon to be known for. Having a distinct, recognizable brand makes it easier for customers to refer to friends and family, helps you stand out from other salons, and gives you an opportunity to cater to your audience.
3. Employ Strong Interpersonal Skills
Strong people skills help you bond and build trust with clients. Listen attentively so you can create unique experiences to meet each customer’s needs. Be friendly and conversational, but also respect boundaries. These connections will encourage clients to come back again and again—and they’ll bring their friends when they do.
4. Greet Clients Quickly and Kindly
First impressions matter and people will remember how you made them feel more than anything else. Let your customers know you’re glad they’ve chosen your skincare salon! Make a point of greeting clients as soon as they open the door, even if you can’t come to help them right away. Smile, say hello, and let them know someone will be with them soon.
5. Offer Tailored Solutions
Everyone’s skin type, preferences, and needs are a little different. To create an experience that clients will want to repeat, give special attention to each client and their situation. Give them unique, personalized options to boost their skin health in addition to the traditional “menu” of generic services.
6. Develop an Organized System
Even if your services are amazing, a disorganized or confusing appointment could stop people from coming back for a second skin treatment. From scheduling and payments to the actual treatment, everything about your skincare salon needs to be systematic and organized. This inspires confidence from your clients in your services and helps them feel peaceful and relaxed.
7. Make a User-friendly Scheduling Interface
Scheduling an appointment at your salon needs to be seamless and simple. If a website is too glitchy or confusing, it won’t take long for potential clients to get frustrated and give up. Invest in an interface that’s quick and easy to navigate, and make sure it works on both desktop and mobile—stats show that 82% of salon clients book on their phones instead of computers.
8. Be Transparent with Pricing
Consistent, clear pricing is crucial in maintaining client trust and satisfaction—it creates reliable, professional relationships that will encourage clients to return. Make pricing info clearly accessible, inform customers of prices upfront, and avoid hitting anyone with surprise fees. This is pivotal in making a one-time client a forever one.
9. Provide Comfortable Seating
You want clients to feel happy and at ease when they’re in your salon. Choose comfortable chairs for both the waiting room and for customers to use while receiving treatments. Keep upholstery clean and in good repair to maintain a positive, high-quality vibe at your skincare salon.
10. Set the Perfect Ambience
This is one of the best parts of making your salon client-friendly! The ambience at your salon should reflect your personality and the experience you want your patrons to have. So get creative—make a fun and relaxing playlist, play with the lighting in waiting areas, hand-select decor that matches your brand, and make your dream salon come to life.
Choose Indie for a Flourishing Skincare Salon
If you’re getting ready to open your own skincare salon, you’re going to need the perfect venue. At Indie Studio Suites, you have access to spacious and attractive salon suites, pump-up chairs, stainless steel sinks, plenty of cabinet storage, laundry services, fridge and freezer space, the necessary tools for providing a wide range of skin care treatments, and so much more.
And most importantly, you get the freedom to make your salon uniquely yours. You choose when you’ll work, how much you’ll charge, and how you’ll create the ideal experience for your clients. Book an appointment to tour one of our suites and get ready to see the backdrop of your thriving esthetician salon.
